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Excellon DMS powers seamless online sales for leading motorcycle brands in partnership with an e-commerce giant

Excellon DMS powers seamless online sales for leading motorcycle brands in partnership with an e-commerce giant

About

The case involves two leading motorcycle brands in the rapidly growing two-wheeler market in India – a market leader in the commuter and entry-level segments, providing high-value motorcycles for everyday use, and a niche brand dominating the leisure biking segment, catering to premium customers seeking adventure and exclusivity.

Background

Both clients were pioneers in entering the direct online motorcycle market in India. Their partnership with a leading e-commerce platform aimed to streamline the customer journey and provide a superior buying experience. Key milestones included:

  1. In 2015, hundreds of units of its limited-edition motorcycles within 26 minutes of opening online bookings, marking a turning point for online vehicle sales in India.
  2. The e-commerce platform enabled customers to enquire, compare, and book motorcycles online, removing the need to visit showrooms physically.
  3. Both clients needed a seamless integration of their Dealer Management Systems (DMS) with the e-commerce platform to manage data flow, customer behavior insights, and bookings effectively.

Solutions

Excellon Software implemented its Dealer Management System (DMS) to meet the integration and operational needs of both clients:

E-commerce integration

Used internal links provided by the clients to integrate Excellon DMS with the e-commerce platform. This ensured smooth data collection for inquiries, bookings, product comparisons, and customer buying behavior.

Streamlined operations

Automated the entire sales process, from customer inquiry to delivery and post-sales service, ensuring a cohesive experience.

Data-driven marketing

Enabled the clients to leverage real-time data for planning and executing targeted marketing and promotion strategies for online sales.

Tailored solutioin

Delivered comprehensive systems tailored for the needs of both commuter and premium bike segments, providing operational excellence across the dealership network.

Outcomes

The integration of Excellon DMS delivered significant benefits to both clients:

First-of-its-kind automobile e-commerce platform

Enabled seamless access via web and mobile, offering product options, comparisons, and even auto-loan facilities, providing customers with an unmatched buying experience.

Enhanced marketing capabilities

Reduced lead times for marketing and promotions, allowing the clients to execute faster and more effective campaigns in the online sales domain.

Data-driven insights

Empowered the clients to analyze customer behavior, track demand trends, and optimize supply chain operations using real-time reports generated through the DMS.

Streamlined sales process

Automated the workflow from booking to delivery, ensuring a smooth and efficient experience for customers and dealers alike.

Improved operational efficiency

Integrated e-commerce and dealership operations, making online sales a scalable and sustainable channel for growth.

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