Though multibrand dealership business seems to be a magnet, juggling multiple brands can be tedious because of its inherent challenges. Maintaining and scaling up a multi-brand business requires a strategic approach.
• Periodical review of brands - It becomes particularly tricky with the overlapping positioning of brands which not only leads to unnecessary duplication of efforts but also cannibalization of sales. Moreover, marginal brands can hog a disproportionate amount of organization resources. To prevent such ‘brand creep’, brands need to be periodically reviewed and repositioned. You can base your brand repositioning decisions on customer surveys. Brands evolve over time. Thus, timely reviewing and repositioning of brands is necessary to stay ahead in the competition.
• Creating effective advertisement campaigns - A brand always has a certain formed customer perception. Therefore, sometimes it is better to create a new brand which is easier than changing an existing brand. Every new brand should be launched with a precisely targeted new ad campaign. It creates brand awareness, establishes competitive pricing and entices customers before their commitment to the brand.
• Effective service management - Efficient after sale service management is an important aspect for brand scalability. For instance, availability of inventory and service quality can be crucial criteria for a multi-brand dealership.
How Can Excellon DMS Help You Scale Your Multibrand Business?
Excellon 5 is the cutting-edge, simple to use Dealership Management System (DMS) by Excellon Software. This Sales & Distribution and Service Management Software leverage Cloud, Mobility and Analytics to provide innovative solutions to the complex problems of organizations. This sales management software is an enterprise solution designed to handle large, multi-brand sales, service and distribution management and has been providing quality and innovative solutions to various industries including FMCG, Automobiles, Tyre, Paint and Chemicals and many more through its unmatched features.
• Efficient Customer Relationship Management - The DMS effectively manages Customer Relationships and maintains customer satisfaction feedback from existing and prospective clients. Its specifically designed mobile app for CRM activities captures data anywhere anytime. With the power of business intelligence, it is intended to provide valuable insights to enable efficient business decisions regarding brand repositioning to keep you abreast of the changing business dynamics.
• Effective Campaign and Lead Management - The product enables you to design marketing campaigns for brand promotion. Besides this, it helps capture leads and assign them to dealers and sends personalized quotes to potential buyers.
• Effective Service Management - The service management software builds a high level of trust and satisfaction to meet customer expectations. It creates and maintains service contracts including free service, warranty, AMC, etc. The product is enriched with service scheduler, field service management, KPI and many more features.
• Real-Time Data Access - This cloud-based DMS software facilitates real-time access to data that helps you make time-sensitive crucial business decisions. Apart from saving cost, it enables right inventory at the right place at the right time which is one of the key success criteria for any business.
With its robust backbone and feature-rich interface, Excellon DMS gives you an upper hand in the tough market competition. This futuristic software is capable enough to take your multi-brand business to the next level.