Today, the Indian paint industry is on the growth trajectory with rising demands from industrial as well as decorative market sectors.
Recent developments in the information technology have changed the face of the industry. Digital Connectivity, Mobile Apps, IOT and Social Media have revolutionized this one of the oldest industries in India.
The technology is facilitating companies to build dealer and distributor networks along with providing online ordering, material availability, payments and order tracking. With such information at their disposal, the paint manufacturers can take the competitive advantage to increase their market share.
Today, the manufacturers can create various campaigns at appropriate occasions, round the year to attract their customers. Data captured through a variety of means such as IOT is analyzed with the advent of technologies like Big Data and Analytics. By studying the trends, companies can reach the right customer with the right information. The world is becoming more customer-centric as compared to the product-driven approach in the earlier days.
With social media and mobility at their disposal, today’s consumers are more informed and connected. Thus, it is imperative for today’s paint manufacturers to adopt new tactics for providing enhanced buying experience to win the consumer confidence.
The chemical industry in India is today’s one of the fastest growing industries in the Indian economy. Multiple growth drivers including structural advantage, high domestic consumption, diversified industry and promising export potential have resulted in the consistent growth of this industry in the past few years.
Being the key enabler, the Information Technology (IT) has transformed the business processes in the chemical industry. Today, IT is a preferred choice of the chemical manufacturers to manage their supply chain. The technology integrates with their business processes and takes care of the entire cycle right from the procurement to the manufacturing.
Today, automation is taking care of the increasing complexity of the chemical industry. In the extended supply chain, the technology is aiding the businesses to sense and respond to the changes swiftly. A viable supply chain with the enterprise-wide integration of the analytical capabilities is the need of the current time for bridging the gap between planning and execution.
The technology is facilitating more interactive and demand-driven planning with information flowing directly from the suppliers, service providers and customers that making today’s chemical manufacturers more competitive and responsive without sacrificing costs.
Paint Industry – Solution
Chemical Industry – Solution