Fast Moving Consumer Goods industry-OVERVIEW

Fast Moving Consumer Goods or FMCG is an industry that caters to the everyday needs which includes an array of products that include daily supplies. The turnaround time is very quick in an industry like this and there are a lot of processes that work as a chain and it is necessary to maintain a smooth flow of these functions to ensure timely delivery of the products.

With new technologies and products rolling out very often, it is important to keep up with the industry and grow with and beyond it.

 
Overview
Challenges of FMCG sector
 
  • Inventory overstocking or Stock-out situation at the Distributor Stockist level 
  • Managing demand during peak periods and seasonal fluctuations
Challenges
  • Dealing with Counterfeit Products
  • Opportunistic games played by
    the distributors
Challenges
  • Illegal printing of Coupons and illegal movement of goods from one market to another during local promotions
  • Low Customer loyalty and high Brand switching
Challenges
  • Perishable/Limited shelf life inventory management
  • Managing Huge and complex FMCG Distribution network
Challenges
  • Regulatory issues due to lack of standardized procedures and bureaucratic hurdles
  • Managing supply chain constraints which comprises of multiple layers of numerous retailers between company and end customer
Challenges
  • Complex and Stringent tax regime
 
OUR SOLUTION

My Excellon's Solution is equipped to handle the magnitude and complexity of the FMCG Industry's Distribution Network. Excellon software not only provides access to the Primary and Secondary sales data but also provides visibility of the Tertiary sales data. Real-time sales data is critical to know the ground realities of Product popularity and Customer buying pattern so that Production planning can be done accordingly. It helps to upscale, align and emerge as formidable player in technology-driven global market.

Highlights
 
  • Tracking of Secondary Sales
    and Stock 
  • Plan Channel strategy better by placing the right product with the right channel at the right time
  • Tracking of Tertiary Sales and
    Stock using Mobility
  • Understand buying pattern of end Consumers
  • Purchase Order Management
    and Target Setting
  • Schemes and Offers Management
  • Common masters across the chain with ability to create location specific masters
  • Centralised control and Management of the
    Distribution network
  • Better Production planning
  • Inventory Management
  • Managing complex taxation by implying various business standards
 
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