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Dealer Management Systems' Mobility for Sales, Service and Support: A Focus On The China Market

Blog on Excellon Dealer Management System

After a successful participation of Excellon Software at the world’s biggest Auto Expo – Auto Shanghai 2017 in Shanghai this year, we saw the high demand for Mobile Technologies. Focusing on China, since 2009, China has been regarded as the world’s largest automotive market and automotive manufacturing country. In fact, by 2020, the market is estimated to reach 22 million units, which will be larger than the North American and European markets combined. With so much demand, the opportunity is indeed ripe for both international and local OEMs. So how does mobility factor into all of this?

In February 2017, about 1.33 billion mobile phone subscriptions had been registered in China. Statistics show that as many as 94% of all Chinese online users use smartphones vs. 70% in the U.S. In fact, the Chinese spend as many as 49 hours a month online on their mobile phones vs. the 45 hours Americans do. While talking about Mobile applications, we also need to consider Operating Systems, which plays a vital role in the development of apps as well as use of mobile phones. In China, Android OS is the most popular OS after Apple’s iOS. To put this data into context, today there are almost twice as many internet users in China as there are people living in the U.S. And there is room for more growth.

As it turns out, it does and in a big way too. As we know, the organizations of today maintain a mobile relationship with their Dealer Management System providers, right from moving beyond ad hoc and opportunistic practices to the more consistent configuration, provisioning, monitoring, data exchange, optimization and ultimately customer satisfaction - the benefits are innumerable for all facets of sales, service and support. With a mobile app like Excellon Connect, customers seek to benefit from this too. Actions like Instant push notifications, offers and updates, entire product catalogues, vehicle booking, service appointments and history, payment options and even locating the closest dealer - it’s now all available in the palm of their hand! The possibilities are limitless. Add this to the mammoth growth of China’s mobile users and you have a potent combination of success.

Doing everything to satisfy changing customer needs for the last two decades, Excellon Software has constantly outshone the competition. Right from innovations in data exchange, scalability, system integration and effectiveness of analytical reports, organisations have placed their faith in Excellon. Customization is the core part of the Excellon 5 Dealer Management Platform.  With value, added applications and external system integration support Excellon can customise anything! Really! After its successful foray into China, with extraordinary mobile applications, Excellon Software is set to transform this mobile-driven market.