At par and often surpassing the lifestyles of those in the West, the United Arab Emirates, specifically Dubai is home to some of the world’s largest consumer, auto and luxury brands. With a large expatriate population and fast growing consumer expenditure, international brands have made every effort to showcase their products to this thriving market. Luxury is the key when you talk about Dubai! However, due to the vast distribution culture in Dubai, multiple channels of sales, service, inventory, procurement, etc. function management is the big challenge.
In its essence, distributorships and dealerships in Dubai, hold the license to distribute a product while working hand-in-hand with the manufacturers to get these goods to the buyer. Ranging from automobiles to garment retail, electronics and even FMCGs, the dealership model is one of the most competent and comprehensive methods of dispensing goods to the end consumer. Not surprisingly, Dubai has evolved as a leading franchise-friendly market.
To say that the times are changing when it comes to how consumers and businesses alike procure products would be an understatement - and Dubai’s sprawling dealerships lead the game. Be it the B2B or B2C arena, technology and dealer management systems are revolutionising the entire process and the benefits are tremendous:
• Apart from streamlining their product chain and getting a hold on product inventory, all aspects of procurement, sales, distribution, customer support and service and finance are taken care of
• Consumer insight and market reports are actively generated to aid the business strategy
• Monitoring the expansive and numerous dealerships remotely is simplified due to scalability and cloud compatibility
• Customer relationship management right from the pre-sales to post sales service is enhanced
• Considering high standard of living, mobile applications with easy access functions like Instant push-notifications, offers and updates, entire product catalogues, vehicle booking, service appointments and history, payment options and even locating the closest dealer, etc. helps in improving customer satisfaction and retention.
By removing the complexity from this entire process, Excellon Software has time and again transformed the way organizations do business. Seamlessly optimizing business channels across the globe, it’s now time for Dubai to have its cake and eat it too!